The Nudge needed a multi-faceted strategy to:

• Scale its membership base from hundreds to thousands of active members.

• Forge meaningful partnerships with iconic brands to enrich membership benefits.

• Establish itself as a must-have city guide for London’s most discerning audience.

By leveraging The Nudge’s unique position in the market, Cornerstore's Elke  developed and executed a partnerships strategy  that added tangible value to members while expanding The Nudge’s reach and reputation.

• Membership Growth Strategy: Spearheaded a member acquisition plan that increased fee-paying members by 300% year-on-year, scaling from 500 to over 5,000 active members.

• B2C Partnership Management: Managed four high-impact partnerships weekly, collaborating with top-tier brands like Bloom & Wild, Cecconi’s, Ollie Quinn, and Saatchi Gallery London to deliver exclusive benefits to members.

• Data-Driven Insights: Analysed member data to identify key trends and inform partnership strategies, ensuring every collaboration resonated with The Nudge’s audience.

• Exclusive Event Creation: Conceived and executed bespoke events for members, blending unique experiences with brand partnerships to drive engagement and retention.

• Content and Marketing Strategy: Produced SEO-optimized content and evergreen articles that drove 1M monthly impressions, while creating visually compelling digital assets to enhance marketing campaigns.

• Stakeholder Relationship Management: Fostered and maintained strong relationships with PR, B2B and B2C partners, ensuring consistent collaboration and value delivery.

Elke delivered transformative growth and measurable impact:

• A 300% YOY increase in fee-paying members, scaling from 500 to over 5,000.

• Consistent weekly execution of four+ B2C brand partnerships, delivering standout benefits to members.

• 1M monthly impressions on The Nudge’s website, driven by engaging, SEO-rich content.

• Elevated brand equity through exclusive events and partnerships with iconic names.

Get in touch. Let's talk about how we can help with developing you a partnerships strategy or assisting with optimising or delivering your existing collaborations.