Scout Kids approached us to design a brand identity that captured the spirit of play, warmth, and ease they aim to bring to families. As a new entrant in a crowded digital landscape, Scout needed a strong, memorable look and feel to differentiate itself from competitors while being accessible, engaging, and trustworthy.

To bring Scout Kids’ vision to life, we designed a comprehensive brand strategy that focused on creating a visual and emotional connection with its target audience.

1. Brand Discovery: We collaborated with Scout’s founders to uncover their aspirations for the platform and defined core brand values that reflected their goals.

2. User Research & Market Analysis: We conducted audience segmentation and competitor analysis to ensure Scout’s brand stood out while meeting the needs of its target audience - parents and carers seeking a seamless, fun experience.

3. Creative Concept Development: We crafted a vibrant, dynamic, and approachable brand identity to reflect the joy and ease Scout aims to deliver.

We delivered a complete suite of brand assets and templates to equip Scout for their launch and ongoing growth:
 

• Brand Identity & Visual Direction: Including logo design, typography and a playful color palette.

• Core Graphic Elements: Fun and whimsical design elements to infuse joy into all brand touchpoints.

• Website Design: A user-friendly, vibrant design to make searching and filtering listings seamless.

• B2B Presentation & Pitch Deck Templates: Professional yet playful assets to drive partnerships and funding conversations.

• Merchandise: Fun branded items to enhance brand visibility and create emotional connections with users, in IRL guerilla campaigns 

• Email Marketing Templates: Custom designs to engage their audience and encourage repeat visits.

• Social Media Asset Templates: Versatile templates to keep the brand fresh and engaging across platforms.

Scout Kids is hitting the ground running, rolling out the identity we crafted for them. Happy to report the rollout is turning heads amongst their target audiences, setting the stage for a successful launch and long-term growth.
 

We continue to work with Scout on a monthly basis, evolving their assets as they identify new opportunities in their marketing and look to us to help them build trust with their audiences.

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