The Challenge

How do you take a product as traditional as jigsaw puzzles and make it irresistible to Millennials and Gen Z? Piecemeal needed a bold, cohesive brand identity that would:

• Shake up stereotypes surrounding puzzles.

• Appeal to design-conscious younger consumers.

• Create a tactile and visual experience that elevated puzzles from pastime to lifestyle statement.

Our Strategic Approach

We created a brand identity that positioned Piecemeal Puzzles as a modern lifestyle brand, emphasising sophistication, collectibility and sustainability. Every design element - from the logo to the product packaging - was thoughtfully crafted to resonate with the target audience and deliver a high-end unboxing experience.

Key Deliverables

• Brand Identity Creation: Designed a sleek, minimalist logo and cohesive brand assets to embody Piecemeal’s modern ethos.

• Product Design: Created stunning puzzle illustrations and sustainable packaging that doubled as a collectible home accessory. The earthy hues, sleek belly band, and minimalist design evoked the excitement of unboxing luxury sneakers.

• Spotify Playlist Integration: Curated bespoke Spotify playlists for each puzzle, with QR codes on the box for a multisensory, immersive experience.

• Website Design: Built a contemporary e-commerce platform that blended functionality with aesthetic appeal.

• Marketing & Social Media Assets: Delivered a full suite of campaign visuals and social media content to amplify the brand's reach.

• Investment Decks: Designed partnership and investor pitch decks to attract collaborators who shared the brand’s vision.

Result Highlights

The result? A brand that sold an experience.

• Positioned Piecemeal Puzzles as a category disruptor in a growing market.

• Crafted a collectible, design-driven product line that resonated with its target audience.

• Elevated customer experience through thoughtful, immersive branding touches.

Want to Reinvent Your Product or Craft and Define a New Product Capable of Cutting Through the Noise?

Let’s create a bold brand that forges trust, surprises, delights and defies expectations – authentically resonating with your audience. Drop us a note, say 'hi'.