The Challenge

As a new player in the highly competitive venture capital market, Oat Capital needed a brand identity that would:

1. Reflect the team’s expertise, credibility and global reach.

2. Differentiate the firm in a crowded market while appealing to sophisticated investors.

3. Provide a versatile design system to support their communications across multiple platforms, from investor presentations to digital campaigns.

Our Strategic Approach

To meet these objectives, we collaborated closely with Oat Capital’s leadership to distill their mission, values and vision into a distinctive visual identity. The strategy focused on building a brand system that balanced timeless professionalism with a forward-looking, innovative edge.

Key Deliverables

• Logo Design: Created a minimalist yet memorable logo projecting a sentiment of growth and stability. 

• Typography and Colour Palette: Developed a clean, modern type system and a sophisticated colour palette that evokes trust and confidence, while remaining versatile across digital and print media.

• Website Design: Designed a sleek, intuitive website that serves as the firm’s digital hub, optimised for storytelling, investor engagement and thought leadership.

• Pitch Deck Templates: Delivered fully customisable templates for presentations, empowering the team to communicate their vision clearly and professionally to potential investors.

Result Highlights

Our work equipped Oat Capital with a strong, cohesive visual identity that resonates with investors and partners alike. The brand assets have been integral to their successful market entry, supporting their positioning as a trustworthy and innovative force in early-stage venture capital.

Ready to Build or Transform Your Brand?

Let's chat about how we can help you create a brand that inspires confidence, commands attention, and drives results. Drop us a line to speak to the team.