Launching an entirely new concept, Nxt Museum needed a robust marketing strategy to:

• Establish the brand in a competitive cultural landscape.

• Drive visitor acquisition and retention in a challenging market.

• Forge partnerships and collaborations with world-leading brands and artists.

• Build a sustainable and scalable revenue model.

Cornerstore Studio’s Amy led the charge in her position as Marketing Lead, crafting a brand and marketing strategy that positioned Nxt Museum as a future-forward destination for arts and technology. Reporting directly to the CEO, she built the in-house team, onboarded agency partners and established the marketing function from scratch. Blending data-driven insights with creative campaigns, Amy designed a roadmap which delivered the balance required of wide reach, visitor growth, revenue and relevance.

• Brand Development: Forged Nxt Museum’s brand identity and visual direction, capturing its arts-meets-science ethos to resonate with a younger, tech-savvy audience.

• Launch Campaign Success: Executed a launch strategy that delivered immediate results, including 11.5K tickets sold monthly, 39K website users and 12K email subscribers within three months.

• Audience Engagement: Focused on building a community under 36 years old, driving over 100K TikTok tags and cultivating a loyal social following with 14.6K Instagram followers at launch.

• Partnerships and Sponsorships: Secured collaborations with high-calibre brands like Samsung as a title sponsor, enhancing both credibility and revenue streams.

• PR Excellence: Led media outreach that garnered over 150 EU-wide articles in Year 1, spotlighting Nxt Museum’s innovative programming.

• Data-Driven Campaigns: Devised acquisition and retention strategies that consistently outperformed sales targets, reaching 180K visitors in the first year.

• Award-Winning Campaigns: Developed integrated marketing campaigns that achieved significant recognition, including a win at the EU Search Awards for Best Integrated Campaign in Year 2.

Our marketing strategy drove exponential growth for Nxt Museum:

• €10.5 million in revenue over three years.

• 600,000+ visitors, with sustained YOY growth.

• 180,000 visitors in Year 1, exceeding all sales targets.

• €4M+ revenue in Year 2 alone.

• 73% audience under 36 years old, turning the traditional museum audience model on its head.

• Garnered global recognition through high-profile partnerships and PR, setting a new standard for museums at the intersection of art and technology.

From brand launches to integrated campaigns, we specialise in marketing strategies that transform cultural destinations into internationally-renowned brands. 

Get in touch to find out more about what we can do for your business.