How we geared up LEKKER Bikes' global growth
LEKKER Bikes is an international scale-up brand redefining urban mobility through great looking, high-performance eBikes. With a direct-to-consumer omnichannel strategy, LEKKER has become a global leader in the eBike revolution, making city commuting smarter, greener, and undeniably sharper. Behind the brand's remarkable growth was Cornerstore's Elke, who spearheaded their marketing and brand efforts as Marketing Lead.
The Challenge
LEKKER Bikes approached us with a clear mission: grow their global presence while ensuring customer satisfaction remained at the heart of their brand. The stakes were high - they needed to amplify brand awareness, launch in new markets, and achieve aggressive growth goals, all while juggling the complexities of scaling internationally.
Our Strategic Approach
Elke led the charge with a data-driven, customer-first approach to marketing. The focus? A full-funnel, omnichannel approach that would drive measurable results while cementing LEKKER’s reputation as a market leader in urban mobility in established regions (APAC), and launching the brand in new markets (EU + US). From orchestrating LEKKER’s global marketing calendar and leading a rebrand, to executing localised campaigns, Elke's strategy was designed to amplify brand visibility, drive conversions and elevate customer loyalty.
Key Tactics and Achievements
-
Comprehensive Marketing Oversight: Planned and managed LEKKER’s global marketing calendar and budget, delivering a 60% year-on-year growth in revenue.
-
Global PR Strategy: Secured over 100 articles in top-tier publications, elevating brand visibility on an international scale.
-
Customer-Centric Campaigns: Boosted brand queries on Google Search by 300% YOY, achieved an NPS score of 9/10, and maintained a stellar TrustPilot rating of 4.5/5 - making LEKKER the highest-rated eBike brand in Europe.
-
Retail & Product Launches: Orchestrated the launch of four new brand stores globally and over 20 new products with localised 360-degree campaigns to ensure impactful rollouts.
-
Email Marketing Automation: Built an email automation strategy that grew channel revenue share from 5% to 20% and doubled the subscriber base in just 12 months.
-
Devised a paid media strategy, resulting in an average ROAS performance of 12.5 (Competitor benchmark: between 5.0 – 7.0).
-
Influencer Marketing Impact: Garnered 2M+ impressions globally in the first month of a new influencer marketing campaign.
Result Highlights
Under Elke’s leadership, LEKKER Bikes achieved record-breaking performance:
-
60% YOY revenue growth.
-
300% YOY increase in global brand searches.
-
A doubling of email subscribers and a quadrupling of email revenue share.
-
Increased international brand recognition, with stellar customer satisfaction scores to back it up.
Let’s Ride Together
Want results like these for your brand? Book a discovery call with us today.
WE ARE CORNERSTORE STUDIO.
Let's Talk
Contact us today to discuss your marketing and/or brand needs.
Or drop us an email: