The Challenge

To ascertain what was working and what wasn't – when it came to Darklight's existing marketing function and strategy.  And, from there, to drive growth, build thought leadership and enhance brand awareness across Darklight's two divisions. 

Our Strategic Approach

Cornerstore's Amy focused on optimising Darklight’s marketing mix, refining messaging and laying a solid foundation for growth. This comprehensive approach included conducting a full analysis of the existing marketing and channel mix, audience surveys, competitive analysis and alignment sessions with the founders to fully understand Darklight’s goals, opportunities and pain points.
 

Today, Amy's rolling out the marketing strategy she devised for Darklight to build authority, foster community and drive revenue.

Key Tactics and Achievements

• Introduced and set up marketing structures, budget allocation, performance tracking, project management systems, and social content scheduling

• Established processes to track ROI and monitor performance effectively

• Developed a more impactful organic channel strategy, to maximise potential of the business’ existing strong brand and community, aimed at driving additional reach and awareness of its services 

• Built a high-impact organic LinkedIn strategy to position Darklight’s Founders as thought leaders in their field and to cultivate wider reach and perception of their services

• Amy helped the Founders to design and roll out a loyalty scheme on Circle, creating a new, scalable revenue stream

• From planning to performance, Amy has been devising and delivering campaigns that have secured a sell-out IRL panel discussion for Darklight’s community and is now producing a campaign that’s set to launch their new online paid-subscription community
   

Result Highlights

With Amy's help, Darklight has: 

• Achieved an increase in content reactions of 2150% and a 220% increase in impressions in 3 months on their LinkedIn business profile

• Secured a 1310% increase in impressions, a 1003% increase in members reached and a 1817% increase in engagement on the Founder's business profile – in three months

• Sold out its first panel discussion event

• Helped grow Photographer community by 15% 

• Is now rolling out its online subscription-based community hub, adding a new revenue stream 

Curious as to how we can help you deliver growth for your business?

Drop us an email.